When you want more
than just another rodeo

An Amazing Story

Flying U Rodeo’s newest addition to spectacular entertainment for rodeo audiences across the west is “Frenchy the Flying Bull Jumper”. Making his debut to a sold out Reno Rodeo audience on Friday night, June 26, Frenchman Manu Lataste wowed the audience with his skill and daring.

See the video as featured on Wrangler Network

Stories From Our Fans

In the world of outdoor entertainment and the business of State Fairs, One name and One company stands out above all others when it comes to great arena events. Cotton Rosser and the Flying U Rodeo Company. Cotton Rosser is the epitome of quality, great stock, great people and overall great events!

Norb Bartosik, CEO California Exposition & State Fair

In my many years in Fair management, Cotton Rosser and the production of the Flying U Rodeo Company was always top quality. You can always count on Cotton to be a true partner to make each event a success. Congratulations to Cotton Rosser and his entire organization at the Flying U Rodeo for 50 years of outstanding service to the fair industry.

Mike Treacy, Director California Department of Food and Ag

Wall Of Fame

Flying U Film

Flying U Cotton Rosser

For the past several decades, Cotton and his family have worked to make the Flying U one of the most successful stock contracting firms in professional rodeo. Cotton has long been known for his outstanding rodeo productions, including the flamboyant opening ceremonies presented at the National Finals Rodeo, the Houston Livestock Show and the Grand National Rodeo in San Francisco just to name a few. Rodeo is show business as far as he is concerned. According to Cotton, "You have to run the show, you can't let the show run you. If you don't keep the audience entertained they will go somewhere else."